![]() ![]() Let’s take three of them:Īt first blush, Strava looks like a fitness app for tracking your runs and bike rides. There are other examples of utility-based social networks. Rapidly, though, the network overpowered the editing tools. Instagram started as more of a tool than network-the app was primarily a photo-editing app, where you could overlay cool filters onto your pictures. ![]() In some ways, utility-based social networks evoke Chris Dixon’s “Come for the tool, stay for the network.” You download the app to accomplish a job to be done, but you stay for the community. ![]() These are social apps that serve a core purpose (e.g., peer-to-peer payments), but that also layer on social features to improve growth and retention. Select an amount from the allowed amounts shown.Revisiting Cash App’s story has made me think about a certain type of social network-the utility-based social network. Tap on the home screen icon, if necessary, to navigate to the "Banking" header.
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